DOING BUSINESS IN JAPAN

Doing Business in Japan

Practical guidance on market development and doing business in Japan, along with answers to common questions about working with us.

Market research: start with the buyer’s requirements

Before entering a new market, identify who buys, how the product will be used and how suppliers are evaluated. Build a research checklist covering applications, technical requirements, delivery terms and after-sales arrangements. Use customer interviews and business discussions to test assumptions rather than relying on market size alone.

Exhibitions: turn conversations into next steps

Define your target customers and meeting objectives before the event. Record each prospect’s requirements, decision-making roles, project stage and agreed next steps. After the event, prioritise leads by readiness and assign an owner and a specific follow-up action, rather than measuring results only by the number of business cards collected.

Technical support and after-sales service: keep a clear record

For equipment projects involving multiple languages, a shared issue log can capture the model, operating conditions, symptoms, photos or logs and progress. Record agreed technical explanations, site arrangements and response timelines. Responsibilities and costs should follow the contract and any subsequent agreements.

Frequently asked questions

When can we start a discussion?

You can discuss your needs from the research or exhibition planning stage. The service scope is confirmed individually.

What cooperation models are available?

We can discuss outsourced operations, sales representation or joint operations according to your objectives. Terms depend on an individual agreement.

Does work begin immediately after an enquiry?

We first confirm the scope, fees and schedule, then proceed on the agreed terms.

LET’S CONNECT

Tell us about your product, target customers and current bottleneck

We clarify what to validate, who will do the work and what you will receive before proposing scope and fees.

Discuss your business needs